Turismo Nômade

Branding project for a travel agency based in Piracicaba, Turismo Nômade develops custom travel plans with a special focus on a more adventurous tourism — their target audience is comprised mainly of young professionals that haven't yet started a family and are in search for ways of enjoying themselves.

The brief asked for a visual identity that expressed a free, independent spirit with a dose of good humour. We were also to avoid colours, typography and symbols associated with a more traditional ‘luxury’ tourism, for even though Nômade’s clients have money they also perceive themselves as ‘alternative’.

logo

The CEO’s business cards had three alternative versions:

  • business card
  • business card
  • business card
  • business card

letterhead
folder

I can be reached at hi@caluapataca.com.