The American presidential election past, writing about this project has a rather bitter taste.
At the end of 2015 I was approached by an American activism start-up called take2, then in the process of creating a new Kickstarter-like crowdfunding platform. In this case, they wanted me to help with the early 2016 ‘Bernie Takes Iowa’ campaign — an attempt to beat Hillary at the start of the DMC’s primaries.
I was to create a site layout (to be integrated with their custom backend tools) presenting their case, and asking volunteers do pledge specific actions to help Bernie. There were two proposals, the second being the one chosen for its resemblance to Kickstarter-ish layout conventions — it was argued that it would be easier for users to comprehend the interface. I like them both, so both are presented bellow.