Marco Alves: a photographer of the semi‑arid

Marco Alves is a fine art photographer with an obsession: for many years he has been visiting and photographing the Serra da Canastra National Park, in Minas Geraes.

He found us while searching new ways to increase the exposure of his work, at the same time establishing his name as a stronger brand in fine art photography.

Both in the site and the logo we created we tried to reflect some striking characteristics of his work: a strong relation with the rough, fragmented nature of the park’s geography, flora and fauna — we used Freight, an angular and somewhat arid font —, balanced with delicate and more muted elements — empty spaces, warm grays and low contrast, delicate layouts.

I can be reached at hi@caluapataca.com.