Atelier Zelianarte

Zeliana has an embroidery workshop and art therapy practice in Vargem Grande, in the outskirts of São Paulo. Demand for her work had been growing, and in an effort of professionalization, she asked for a site (and new logo to help establishing her name as a regional reference in her craft, while also showcasing some of her work and activities.

The challenge was having the site be as hospitable as Zeliana herself, an open invitation to a cup of coffee to discuss life while surrounded by her delicate work. My approach to colours, typography and layout tries to emphasize this gentle touch, leaving room for and highlighting Adriana Ramos’ illustrations and Patrícia Leme’s texts, both delightful.

I can be reached at hi@caluapataca.com.